Since we started working on our website we’ve talked about SEO like we knew what’s up. That is a lie. Know why? Because that is not what we do for a living, and the whole purpose of Paper Laundry is to let our talents shine and play to our strengths. This is why we bring on brilliant people—to whom SEO is on par with us chatting brand strategy—to help guide us and our clients. Without further ado, I give you Carly.
I wish I could count how many meetings I’ve sat through and told clients that they need to post to blogs/social media/newsletters because they are the experts and should act like it. The panic on their faces always seemed a little strange to me since they knew so much and were more than capable of sharing that knowledge.
In case you missed it, Ashlynn and I started a company. This didn’t happen suddenly or without extensive thought. I’d been freelancing for a couple years, Ashlynn had been in agency land and, frankly, we missed working together. We also felt driven to work on projects, and with people, we cared about.