Paper Laundry

Brand Development

Brand Development

 

We believe brands are alive.

 

No, not like Frankenstein. Although we do have the power to resurrect lifeless brands. Every brand is an individual with a unique, interesting, and ingrained personality. Just like a human, these personality traits drive ambitions, beliefs, and values which define its character. We believe that everything about a brand should reflect that core character and make it shine.

 
 
 
 
BrandDevelopmentProcess1.png

DISCOVERY WORKSHOP

In-person session with both our teams to find the core essence and vision of your organization

 
 
BrandDevelopmentProcess2.png

BRAND STRATEGY

Work with your team to create final, approved documents, based on discovery workshop

 
 
BrandDevelopmentProcess3.png

IDENTITY DEVELOPMENT

Cultivate your brand personality through logo concepts, based on branding strategy

 
 
BrandDevelopmentProcess4.png

BRAND GUIDELINES

Deliver all logo files and palettes for final logo including color, typography, and usage guide to create a positive trajectory for brand behavior

 
 
BrandDevelopmentProcess5.png

BRANDING EXECUTION

Expanding the brand across all other touchpoints

 
 
 
CALL-Pattern.png
PaperLaundry_BougieSyrups_Logo_B_Small.png
 

See some of our capabilities here.


Tell us about your upcoming project

Name *
Name